In the Blink of an Eye is the memoir of NASCAR’s most colorful character, racing legend Michael Waltrip, and focuses heavily on his historic win at the 2001 Daytona 500—which was immediately followed by news of the tragic death of Dale Earnhardt
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- Carton Qty: 20
- Selling Territory: USCOM
- On Sale: 2/1/2011
- Memoir
- Tr 9781401324315 $24.99 ($26.99)
- 240 pages; 6 1/8 X 9 1/4
- 16-page b/w insert
- Model ISBN: 9781401302788
THE MATCH
• The publication coincides with the 2011 Daytona 500, the 10-year anniversary of Earnhardt’s death and the race after which Waltrip will retire.
• A charming and hilarious television personality, Waltrip has appeared on The Tonight Show, Jimmy Kimmel, and Fox News and is ever-present on NASCAR-specific programming from Showtime to the SPEED Channel.
• Previous books by members of Earnhardt’s inner circle have been bestsellers (Dale Earnhardt, Jr.’s Driver #8 and DW by Darrell Waltrip).
Marketing Campaign
• National broadcast and print media campaign
• Regional advertising campaign
• Special appearances and promotions at NASCAR events
• Cross-promote with NASCAR
• Cross-promote with MichaelWaltrip.com
Backlist
Also Available

In the Blink of an Eye - Signed Cartons
Michael Waltrip
- 9780786876419
- 12/31/2025
- 20-Copy
- $499.80 ($659.80)

In the Blink of an Eye 9-Copy Floor Display
Michael Waltrip
- 9780786876396
- 3/16/2011
- 9-Copy
- $224.91 ($242.91)





