• Since its launch in the spring of 2009, SoulPancake.com has already had more than 2 million visitors, more than 6.4 million pageviews, more than 100,000 visitors per month, and more than 27,000 registered users. 
• SoulPancake follows the site's bold, conversational tone and will feature 80% original material, as well as a series of artistic challenges that give the reader an outlet to express creativity.
• Rainn Wilson has nearly 2 million followers on Twitter, where he frequently mentions SoulPancake.

In this digital, turbocharged era, few of us stop to consider life’s big questions. Rainn Wilson, known for his deft portrayal of Dwight on NBC’s "The Office," would like to change that. Together with some friends, he launched a Web site called SoulPancake. As Wilson describes it, “We want to make discussions about spirituality, creativity, and philosophy cool again. Were they ever cool? I have no idea. But it seems like a good idea.”

SoulPancake is a big think book that attempts to "de-lamify" talking about what it means to be human. The book will provide readers with an artistic, interactive venue to independently explore and chew on Life's Big Questions, such as:

• What do you hope happens when you die?
• What do you do to find calm in a chaotic world?
• For what would you be willing to chop off your little toe?

SoulPancake will pose a series of Life's Big Questions—each paired with art from up to 100 up-and-coming artists—that cover topics such as life and death, love and sex, science and religion, and more. Ultimately, the book offers a striking experience for the reader that is irreverent and serious, timeless and timely, not to mention hip, exciting, and just plain fun.