• What Americans Really Want…Really was a New York Times and Wall Street Journal bestseller.
• Frank Luntz’s first book, Words That Work, was also a New York Times and Wall Street Journal bestseller.
• Luntz’s corporate clients are a Who’s Who of American business, including General Motors, Federal Express, American Express, AT&T, Pfizer, Kroger supermarkets, McDonalds, and the entire soft drink and motion picture industries.

From restaurant booths to voting booths, pollster Frank Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do we really want in our daily lives? From our government? For our families? And how does understanding what Americans want allow businesses to thrive?

In this fascinating book, based on a decade of face-to-face interviews with 25,000 people and telephone polls with one million more, Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly. Then he puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want…Really is a real, if sometimes scary, discussion of Americans’ secret hopes, fears, wants, and needs.

"If words are weapons, Frank Luntz is a samurai.”" –Time

"When Frank Luntz invites you to talk to his focus group, you talk to his focus group." –President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University