• Free was a New York Times, Wall Street Journal, and IndieBound bestseller in hardcover.
• Chris Anderson's provocative ideas received immense media attention, including Charlie Rose, The Colbert Report, New York Times, Newsweek, and more.

In his revolutionary bestseller The Long Tail, Chris Anderson showed how the online marketplace creates niche markets, allowing products and consumers to connect in a personalized way that has never been possible before.  Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them.  Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival. 

The costs associated with the growing online economy are trending toward zero at an incredible rate—the traditional economics of scarcity just don’t apply to the almost infinite capacities of bandwidth, processing power, and hard-drive storage.  Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or cross-subsidy.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.