• Ice Road Truckers has 3.4 million viewers on the History Channel in its third season, and it is the highest-rated non-scripted show for the 25-54 age group.
• Hugh Rowland is a living legend with a dedicated and diverse fan base around the world.
• Like Dog the Bounty Hunter’s You Can Run But You Can’t Hide and Linda Greenlaw’s The Hungry Ocean, On Thin Ice successfully tells a story of adventure, risk, and survival in a thrilling combination.

The Arctic Circle is heavily endowed with natural resources. Locating the abundance of natural gas, diamonds, and gold is relatively easy. Extracting and transporting the bounty is another matter.

For most of the year, airplanes provide the only access to this region. But for two months temperatures reach 70 below, and lakes, ponds, and portions of the Arctic Ocean freeze to create floating ice roads. During that brief window an elite group of truckers performs one of the world’s deadliest jobs: hauling supplies across the frozen highways. These men are featured in History Channel’s Ice Road Truckers. With 3.4 million weekly viewers, it’s the top-rated reality series on cable television—and Hugh Rowland is its star.

Known as “The Polar Bear”—a reference to his legendary stamina, bearish attitude, and prowess on the ice—Rowland is the king of the ice road truckers. In On Thin Ice, this self-proclaimed adrenaline junkie takes readers to a place few people have ever been: inside the cab and the mind of a matter-of-fact daredevil. From the first snowstorm to the final thaw, this pulse-pounding book follows Rowland’s journey to the edge of endurance and back. It’s an extraordinary look at an extreme life.