A revealing and provocative journey through the last 25 years in professional tennis, written by a true insider
Read More
- Carton Qty: 20
- Selling Territory: USCOM
- On Sale: 6/8/2010
- Sports
- Tr 9781401323813 $25.99 ($27.99)
- 320 pages; 6 1/8 X 9 1/4
- Patrick McEnroe announces all the Grand Slams broadcast by CBS and ESPN, and Peter Bodo is a regular columnist at Tennis magazine.
- All the major tournaments are announced by McEnroe, including the Davis Cup, Sony Ericsson Open in Miami, the Pacific Life Open in Indian Wells, the Tennis Masters Cup, and the season-ending Sony Ericsson Championships. These tournaments draw over 300,000 attendees, and the book will be promoted at all of them.
- Tennis continues to gain fans from the growth of the Nadal/Federer rivalry and thrilling Grand Slam finals year after year.
Marketing Campaign
•National broadcast and print campaign
•National sports radio interviews
•Select events in NYC
•Tie-in with author’s tournament and broadcast schedule
•Cross-promotion with ESPN and Tennis magazine
•Outreach to sports- and tennis-interest websites and blogs





