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Walking Papers

The Accident that Changed My Life, and the Business that Got Me Back on My Feet

By Francesco Clark

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Walking Papers
 

Marketing Campaign

•National broadcast and print campaign
•Tie-in with author’s lecture schedule
•Cross-promotion with Clark's Botanicals and Christopher & Dana Reeve Foundation
•Outreach to physical therapy treatment centers, academic programs
•Online marketing
 
 

Francesco Clark

FRANCESCO CLARK is the founder of Clark’s Botanicals, which has been featured in The New York Times, Harper’s Bazaar, Vogue, and many other publications. His company has won Fashion Group International’s Rising Star Award, Allure’s Best of Beauty Award (two years in a row), Fitness Magazine Beauty Award,  Self Healthy Beauty Award, Cosmetic Executive Women’s Indie Brand of the Year 2008, as well as Wallpaper’s design award. An Ambassador for the Christopher & Dana Reeve Foundation, he lives in Bronxville, New York.

Photo credit: Jiro Schneider



 

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Praise for Walking Papers:
Walking Papers is moving, funny, and inspiring—a gift to any person dealing with a chronic illness or condition.”
—Michael J. Fox, author of Always Looking Up

Walking Papers so beautifully illuminates the tenacity of the human spirit and the desire to choose hope in the face of overwhelming odds.  Francesco's fresh, engrossing book proves that a disability or diagnosis is not a death sentence, but a life sentence.  His journey so aptly illustrates that there is life after devastation and trauma.  I found myself cheering him from every page.”
—Lee Woodruff, coauthor of In an Instant

“Francesco Clark's personal journey is an inspiration to everyone. His triumph and achievements over adversity reflect the determination and faith of the human spirit.”
—John Demsey, president, Estée Lauder

“I read Francesco Clark’s Walking Papers when I should have been working, and was immediately swept into his story of crisis and hope.  His doctors, his nurses, friends and family all try to protect him from false hope.  But Francesco’s will is irrepressible and potent.  His story is the triumph of optimism in the face of daunting, heartbreaking hopelessness.”
—Linda Wells, editor in chief, Allure magazine